Analogix Releases SlimPort™ Products for Mobile HD Devices

ANX7805 and ANX7730 Enable a New Generation of Ultra-Slim Smartphones and Tablet PCs to Connect to any HDTV Using CoolHD™ Zero Power HDMI Technology

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Wednesday, February 9, 2011 4:00 am PST

Dateline:

BARCELONA, Spain & SANTA CLARA, Calif.
"Analogix innovated SlimPort technology so that consumers are the biggest beneficiary of its products"

BARCELONA, Spain & SANTA CLARA, Calif.--(BUSINESS WIRE)--Analogix Semiconductor, Inc., a world leader in high-performance digital media interface solutions, today released its SlimPort™ transmitter ANX7805 and CoolHD™ HDMI converter ANX7730 devices, enabling mobile phones, tablet PCs and other portable HD devices to connect to any HDTV. Analogix extends its award-winning zero-power CoolHD™ HDMI technology to offer an HDMI 1.4a-compliant solution with 3D display capabilities for mobile devices.

Overcoming the space limitations of traditional connectivity port architecture on mobile devices, the new SlimPort mobile-to-HDTV solution allows manufacturers to deliver a new generation of ultra-thin form factor mobile HD devices by enabling HD multimedia connectivity via existing mobile USB connector. Now, SlimPort transmitter-enabled mobile phones, tablet PCs, digital still cameras, camcorders etc., can connect to any HDTV through a mobile USB to HDMI cable accessory without changing the form factor of either appliance. Analogix will be demonstrating the SlimPort and CoolHD family of products at the Mobile World Congress show in Barcelona, Spain, Booth 2B97, Hall 2 from Feb. 14-17, 2011.

“Analogix innovated SlimPort technology so that consumers are the biggest beneficiary of its products,” says Dr. Kewei Yang, Chairman and CEO of Analogix Semiconductor. “The advent of CoolHD and now SlimPort technologies serves customers’ needs to connect their smartphones to HDTVs without compromising the form factor or the battery life of their handheld devices. We are excited to serve the mobile HD market with new products while smartphones and tablet PCs along with cloud services offer multiple avenues for enjoying increased productivity and a better user experience on the go.”

The ANX7805 SlimPort transmitter is a highly flexible device that interfaces with any Application Processor inside mobile phones, tablet PCs and other portable HD devices. The flexible choice of video inputs, such as RGB or MIPI-DSI; audio inputs including SPDIF or 8-channel I2S; and system control input interfaces such as SPI or I2C; provides system integrators with a great degree of flexibility around which to design their final mobile product. With an integrated analog switch, the ANX7805 seamlessly switches between data synchronization and delivery of uncompressed audio and video through the same mobile device USB connector when connected with appropriate mobile cable accessories. The ANX7805 device meets the USB specification for USB data pass-through and provides the most cost-effective solution to mobile HD device manufacturers to serve the growing need for HD media consumption by consumers on large displays.

Using CoolHD™ technology, the ANX7730 converts SlimPort to HDMI output through a simple mobile USB-to-HDMI cable accessory which draws zero power from the handheld device. Additionally, CoolHD technology implementation in the ANX7730 facilitates the charging of the mobile device during HDTV playback through the USB connector, keeping the device ready to go any time even after extended HD playback.

ANX7805 and ANX7730 devices provide the most elegant and cost-effective solution to the mobile HD devices while maintaining their current form factors. SlimPort and CoolHD technologies work over the standard mobile USB 2.0, USB 3.0 and HDMI connectors without adding any extra cost to the entire eco-system. The ubiquity and familiarity of standard connectors across the appliances makes it easier for the average consumer to identify, connect and enjoy their mobile HD content on a large display.

ANX7805 and ANX7730 solution benefits:

The ANX7805 and ANX7730 devices deliver numerous benefits, including:

Uses existing mobile USB connectors

ANX7805 uses standard mobile USB connectors to deliver content to ANX7730 device with the user’s choice of a thin cable (up to five meters long), or docking station to give users a simple, totally transparent plug-and-play experience.

Connects to any HDTV

CoolHD HDMI transmitter works with all generations of HDTV supporting up to 3D 1080p with 7.1 channel audio.

Significantly extends battery life

CoolHD technology from Analogix recovers and recycles power from the display, preserving the portable device’s battery charge during HD playback and allowing users to continue using their mobile phones for enterprise applications, email and voice calls.

Recharges device during playback

CoolHD technology also charges mobile devices during HDTV playback, keeping mobile devices recharged and ready to go, even after extended viewing.

Integrates with TV remote

Utilizing HDMI’s Consumer Electronics Control (CEC) capability, ANX7805 and ANX7730 connected mobile devices can be controlled while connected to any CEC-capable display.

Fully compliant with existing standards

The devices are fully compliant with HDMI 1.4a and legacy HDMI standards.

Hollywood Standard Content Protection

The devices are fully compliant with Hollywood Standard Content Protection (HDCP) to protect copyrighted content from unauthorized interception.

No royalties required

Analogix developed its SlimPort technology with consumers in mind. With no adopter fees and no royalty payments required, it is the most cost effective solution.

Product demonstrations at Mobile World Congress

Analogix will demonstrate ANX7805 and ANX7730 products on Feb. 14, 2011, during the Mobile World Congress show in Barcelona, Spain. Visit the Analogix booth (2B97, Hall 2) for a demonstration of the SlimPort platform and detailed product discussions.

About Analogix SlimPort technology

SlimPort is a patent-pending technology which allows smartphones and other SlimPort-enabled mobile devices to deliver uncompressed 3D HD audio and video to large screen HDTVs and other displays over existing mobile USB connectors without draining mobile device batteries. SlimPort transmitters work with power saving CoolHDAnalogix technology to enable HDTVs to play back digital media from any mobile device – including tablets, MP4 players, digital cameras, mobile phones and camcorders – using the existing mobile USB connector and existing display devices such as HDTVs, monitors and projectors.

About Analogix CoolHD technology

CoolHD, a patent-pending technology, enables HDMI transmitters to recover and recycle the wasted HDMI-TMDS link power which otherwise would be lost as transmitter heat dissipation. By operating on recycled power, CoolHD HDMI transmitters significantly extend the battery life and reduce the heat dissipation of connected handheld devices.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures high-performance analog and mixed-signal semiconductors for the digital multimedia market, from portable devices such as smartphones to high-end graphics cards and large, high-definition displays. Analogix is a leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort family of products. Additionally, Analogix provides a full suite of HDMI transmitters including the ultra-low power CoolHD family of products, and receivers for the distribution of high-definition video and audio in consumer electronics. Analogix is based in Santa Clara, Calif., with sales and customer support offices in Beijing-China, Shenzhen-China, Taipei-Taiwan and Tokyo-Japan. For more information, visit http://www.analogix.com.

 

 

Contact:

For SlimPort and CoolHD Products
Soumendra Mohanty, +1-408-988-8848 ext. 225
smohanty@analogixsemi.com