Adoption Ramps for AMD Fusion™ Processor Companion Chips from Analogix

Ships more than 1Mu within just three months of product announcement

Category:

Tuesday, May 31, 2011 5:00 am PDT

Dateline:

SANTA CLARA, Calif.
"As a proven hardware and software solution that has been tested with the range of AMD Fusion processors, PC OEMs can now get their notebook products to market as fast as possible."

SANTA CLARA, Calif.--(BUSINESS WIRE)--SANTA CLARA, Calif.--(BUSINESS WIRE)--Analogix Semiconductor, Inc., a manufacturer and innovator of high-performance analog and mixed-signal devices for the digital media and communications markets, is driving high-volume production and low-power innovation for OEMs and ODMs with its DisplayPort™ translators for AMD Fusion™ APUs.

Announced last December, Analogix has already delivered more than 1 million DisplayPort converter chips to major PC ODMs and OEMs, offering the industry a conversion solution for embedded DisplayPort output to existing LVDS display standards. The products will be on display at Computex Taipei, May 31-June 4, 2011.

Driving integration solutions for AMD Accelerated Processing Unit based platforms ensures manufacturers have increased compatibility with available LCD display panels. With space-saving and power-reduction features built in, manufacturers are ultimately able to deliver smaller, thinner products with improved battery life.

“Building laptops that incorporate Analogix conversion devices gives PC makers flexibility in their LCD panel production,” says Dr. Kewei Yang, Chairman and CEO of Analogix. “As a proven hardware and software solution that has been tested with the range of AMD Fusion processors, PC OEMs can now get their notebook products to market as fast as possible.”

The display translator devices (code-named “Travis”), jointly developed by AMD and Analogix, are designed to operate seamlessly with AMD Accelerated Processing Unit based platforms. AMD and Analogix have executed extensive validation plans on AMD reference platforms to provide customers a high confidence path for successful integration of a Travis device.

The ANX3110 chip boasts the unique features of integrated specialized circuitry for content protection, key panel control features such as panel dimming, and the implementation of special power saving modes that work in conjunction with the AMD chipset to reduce overall system power consumption.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures semiconductors for the digital multimedia market, from portable devices such as smartphones to high-end graphics cards and large, high-definition displays. Analogix is a leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort family of products.

For more information

Visit http://www.analogix.com

Contact:

Analogix Semiconductor, Inc.
Andre Bouwer, +1-408-988-8848 (x225)
Vice President of Marketing
abouwer@analogixsemi.com